Located in the highly competitive market of Box Hill, the SJB-designed Central Park tower required a strategic approach in order to stand out from the competition.
Appointed by developer H&F Property from early in the project, Urban Activation recognised the abundance of smaller stock in the market and sought to create a unique offer for the client. Involved in the design from the start, the Urban Activation team created larger options for the under-serviced downsizer market across levels 16 to 18. With great facilities and a superior location, there was a strong reason to create diversity in the product offering.
The strategy was sound, with Urban Activation selling 168 apartments between January and June 2017.
Melbourne’s Box Hill is an epicentre for fusion Australasian culture and a renowned destination for excellent dining, shopping and entertainment. Central Park, Box Hill’s latest property edition, is perfectly positioned to enjoy everything this thriving municipality has to offer.
With a striking geometric facade, this 20 storey, 168 apartment building makes a bold statement. The balconies, made of perforated metal, allow light penetration and views out while restricting views in. The stunning exterior is matched by the seamlessly designed interior, which is available in three impressive colour palettes.